/ about me
Hi, I’m Sonia! Senior Product Designer and Design Lead with more than a decade of experience, currently residing in Europe. I’m passionate about creating user experiences that make products truly memorable and I look forward to hearing what amazing ideas you have in mind!
When I was only 16 years old, I decided to take my life and career into my own hands and learn to code. Eventually, I transitioned away from development and explored my creative side, diving deep into design. When I was 23, I made a huge life decision to relocate to Bali.
I have a diverse background, having attended both Mass Media and Psychology universities.
I’m an avid traveler, a passionate photographer, and I find joy in reading and delving into the murky world of serial killer documentaries. When I’m not pushing boundaries, I can be found cuddling my golden retriever, Marley.
Skills
/ tools
- Figma
- Sketch
- Invision
- Principle
- Adobe Photoshop
- Adobe Illustrator
- Adobe Lightroom
- Adobe Premiere
- Maze
/ soft skills
- Passion for Problems
- Adaptability
- Lightning Fast Learner
- Curiosity
- Detail Oriented
- Empathy
- Communication
/ hard skills
- Research
- Information Architecture
- Wireframing (my fav!)
- Prototyping
- User Flows
- Visual Design
- Design Systems
- Art Direction
- HTML / CSS / Sass
- Tailwind / Bootstrap
- JavaScript / GSAP
- A little bit of React (ask me about it)
- WordPress Dev
Experience
/ Toronto, Canada
KRFTWRK
Design Lead // 2019 – Present
When I joined in 2019, the agency was small in size but big in potential. As design lead, I took it upon me to introduce innovative new internal processes and workflows that helped us capitalize on the agency’s potential. This increased our profit margin from 30% to 46% and radically improved the quality of our leads.
/ Zurich, Switzerland
Nectar Digital
Senior UI/UX Designer // 2017
Launched a new financial platform for secure hedge fund investments – on both desktop and mobile.
/ Denpasar, Bali
Karma Group Global
Design Lead // 2014 – 2016
Lead a highly talented team of designers and developers on-site, focused on delivering luxurious travel experiences.
/ Worldwide
Songeez.Design
Freelance Designer // 2011 – 2020
Worked as a self-employed freelancer. For over a decade, I’ve had the privilege of diving into some truly creative and innovative projects with leading brands, agencies, startups, and charities, with apx 400+ projects under my belt.
Testimonials
“Sonia helped us with a web redesign project. Her combination of design and frontend development skills is a rare combination, and her communication was superb. We look forward to working with her again soon, and highly recommend her.”
“She is by far one of the best designers I have ever worked with. She is brave, bold and uncompromising in her quality. Our team have been blown away by the hard work, talent and dedication!”
“Sonia joined our team as an external contractor, however, we immediately found out that she is a keeper. We were blown away by the level of creativity, knowledge and most importantly speed of her work. She was able to keep up with even the most urgent tasks which is a rare, but important skill to have when working for a full-service agency.”