Age Is Just A Number
Lightyear Health is at the forefront of a patient-empowerment movement and provides medical care for older adults and patients suffering from complex medical illnesses and injuries.
It was a challenge to reach their intended target audience, who aren’t very tech-savvy. The main focus was to bring awareness and get more people to learn about their services, offerings, and facilities. Despite them being in the market for a while, the progress was slow.
I’ve loved working with Lightyear Health and seeing them grow. With a well-thought UX strategy, I’ve been able to help my client, find their target audience group and even retain them for extended care and support. I have empowered their audience with an easy-to-navigate, simple-to-understand website, that speaks directly to them.
|2021||Branding, Wireframes, Full-Fidelity Design|